adidas on the Great Barrier Reef in bid to help End Plastic Waste – Townsville Aerial Photography

Aerial photography is definitely one of my favourite things and being part of this amazing project was a great way to launch into the new year.

This is what happens when creative minds think BIG!  Huge congratulations to Zoe from Not So Normal Productions for being the creative mastermind behind this entire concept!

adidas certainly don’t do things by halves and when I heard the project brief for the launch of the new Tennis apparel range I was super excited…. A shipping barge transformed into a full size floating tennis court, transported to the Great Barrier Reef, off Townsville, and playing host to Aussie sporting icons, Ian Thorpe, Jess Fox, Nathan Cleary and Steph Claire Smith, teaming up for a tennis match on the pristine ocean location.   The overarching message being to highlight the importance of protecting our oceans from an ever increasing amount of plastic waste. The new adidas Tennis range is inspired by the colours and beauty of the Great Barrier Reef, and is made with Parley Ocean Plastic.  The launch setting in the stunning heritage-protected Queensland marine park aims to raise awareness and positive discussion around how we can help End Plastic Waste through product innovations and sustainable design.

“We collect plastic off coastal communities before it goes into the oceans and turn it into yarn,” explains adidas’ Pacific Senior Director of Brand Shannon Morgan, a method adidas has been adopting since 2015 when it announced its partnership with ocean warriors Parley.  “at adidas we believe through sport we have the power to change lives. We live this purpose everyday by looking at all possibilities to include and unite people in sport to help create a more sustainable world. We need to continue to implement sustainable solutions now, so that we can help create a new era of sport for future generations.  We’re committed to help end plastic waste and, by 2024, we’ll eliminate virgin polyester in our products completely and use recycled polyester wherever possible. To achieve these goals, we foster open-source partnerships and put a high value on collaboration over competition to create sustainable solutions that go beyond our own business and influence,” Morgan said.

The adidas tennis court surface will be fully recycled into a sports court, donated to a local Townsville school, paving the way for school kids to unite through sport and play a part in creating a more sustainable world.

I always love working with the team from Townsville Helicopters. I think pilot Tim would agree this was one of the most memorable aerial photography shoots for both of us!